
Hi everyone. Thanks for visiting my blog. The title of my blog is the theme of one of my favorite issues of National Geographic (December 1988). The issue pointed out a cultural shift away from environmental apathy. Today, "green" marketing is a huge sensation. The psychologist in me wants to identify what aspect of the human mind these advertisers are preying on AND what aspects of the mind make people so vulnerable to embrace environmental causes. Why is a product labeled "green" more likely to be bought than another? Why are eco-friendly vehicles and lifestyles becoming so popular.
Disclaimer: A sociologist or group psychologist would have a whole lot more to say than I do. Anyway, I feel that people have finally begun to realize that we are a finite piece of the puzzle that is the world and universe around us. Seems obvious, but for the longest time people thought humans were the center of the universe and literally everything else revolved around us. Before these people though, there were those who were very humbled by the forces of nature we skirt around in an attempt to survive. Somewhere along the line (when we became technologically stable), this respect became spiritual and our world/earth became temporary and therefore disposable. So, for the longest time, we have been sullying our home because we all have a paradise of some kind waiting for us. Now, people are realizing what some scientists have known and speculated about for years: Humans are degrading the earth and robbing it dry of the resources that our future generations will need. This is happening at an alarming rate. Additionally, we are destroying ecosystems and de-speciating the planet faster than ever before. Human have become the sort of thing that killed all the dinosaurs (which is not cool, I would like to still have some of them around today (imagine if we had to fight pterodactyl on the way to work). Anyway, it has never been more clear that our kid's home is not going to be the home that we knew as kids.
Back to my first topic though. Why is this awareness of our dying planet (earth actually has a very specific time-of-death too: when the sun burns us up in a few billion years as it enlarges) making people embrace environmentally conscious lifestyles? Probably several reasons, the most important of which is that these realizations remind us of our own death. We all value stability in our lives. The parallel between our eroding planet and our aging bodies is strong. The media attention that environmental issues gets is a great reminder that we, just like our planet, are losing the vitality that was so enjoyed in the past. That particular sentence reminds me of the work of Jacques Cousteau, who dedicated his entire life to developing ways of documenting life in the ocean because he noticed one day that he could no longer find the vibrant fish he once knew in the Mediterranean Ocean. I ramble.
In the near future I will talk more about reminders of death and their effect on human behavior. This is one of my primary areas of research interest and something I pretend to know a lot about. In addition to this I will be using this blog to document the earth as I see it through my pictures (Disclaimer 2: I am a photographer-in-progress, so you will have to bear with me) as well as post trip reports for my many backpacking, rock climbing, and wilderness adventures.